# PM AI Prompts Reference Card

## Discovery & Research

**Market Sizing Prompt**
```
Estimate the total addressable market for [product category] in [geographic region].
Break down by: enterprise segment, mid-market, and SMB. Include data sources and assumptions.
```

**Competitive Analysis Prompt**
```
Compare [competitor 1], [competitor 2], and [competitor 3] on these dimensions:
- Core features
- Pricing strategy
- Target customer
- Key differentiators
Identify gaps we can exploit.
```

**Customer Research Synthesis Prompt**
```
Summarize feedback from [number] customer interviews on [topic].
Group themes by: impact on purchasing decision, frequency mentioned, sentiment.
Highlight the 3 most actionable insights.
```

## Requirements & Planning

**Requirements Clarity Prompt**
```
Review this requirement: [paste requirement text]
Identify: ambiguities, missing edge cases, testing implications, and non-functional requirements.
Suggest clarifying questions for the team.
```

**User Story Breakdown Prompt**
```
Break down this epic into user stories:
[paste epic description]
For each story, include: acceptance criteria, effort estimate, dependencies.
Flag stories that might benefit from design input.
```

**Roadmap Gap Analysis Prompt**
```
Our roadmap covers [list features]. Customer feedback mentions [paste feedback].
Identify what's missing. Suggest reprioritization based on customer impact.
```

## Communication & Alignment

**Stakeholder Update Prompt**
```
Generate a weekly update for [stakeholder type] covering:
- Progress on [feature/initiative]
- Decisions made this week
- Risks and blockers
- What we need from them

Key metrics: [list metrics]
```

**Executive Summary Prompt**
```
Create an exec summary of this product roadmap:
[paste roadmap/strategy]
Length: 1 page. Include: problem, solution, timeline, success metrics, resource needs.
```

**Board Report Draft Prompt**
```
Draft a board-ready overview of this quarter:
- What we shipped
- Key metrics: [list metrics and values]
- Customer wins: [list 2-3 customers]
- Risks ahead
Keep it 2 pages max.
```

## Feedback & Testing

**Feedback Categorization Prompt**
```
Organize this feedback into themes:
[paste feedback list]
For each theme: frequency, sentiment, impact level (feature request/bug/UX issue).
Identify the top 3 themes requiring action.
```

**Testing Plan Prompt**
```
Create a testing plan for [feature description].
Include: happy path, edge cases, failure modes, and success criteria.
Suggest: automated tests, manual tests, and real-user testing approach.
```

**Launch Readiness Prompt**
```
We're shipping [feature] on [date].
Review: docs readiness, support prep, metrics to track, rollback plan.
Flag any gaps.
```

## Analysis & Decision-Making

**Trade-off Analysis Prompt**
```
We're deciding between:
Option A: [description]
Option B: [description]

Analyze on: effort, timeline, customer impact, technical debt, strategic alignment.
Recommend which to prioritize.
```

**Priority Matrix Prompt**
```
Here are [number] feature requests:
[paste list with context]
Score each on impact vs. effort. Recommend top 3 to tackle next.
```

**Post-Launch Review Prompt**
```
We shipped [feature] on [date]. Here's what happened:
[paste launch results/metrics]
Analyze: what went well, what to improve, lessons learned.
Recommend next iteration focus.
```

---

**Usage Notes:**
- Copy any prompt and paste into your AI tool (Claude, ChatGPT, etc.)
- Replace bracketed placeholders [like this] with your specific data
- Prompts work best when you add context: customer names, market data, metrics
- Save outputs to a shared doc for the team