# falkster.com

> Personal working notebook of Falk Gottlob, Product Executive (former CPO at
> Commure, Crisis Text Line, SOCi, Smartcat; SVP Product at Salesforce / Quip /
> Slack; Adobe; Microsoft Research). Methods, frameworks, and 44 AI
> agent blueprints for the AI-era product management role.

Stats: 39 handbook chapters · 223 blog posts · 77 toolkit items · 44 agent blueprints.

## Pillar pages

- [The Product Builder Standard](https://falkster.com/pm-standard): the six skills that define the AI-era product role.
- [The Handbook](https://falkster.com/handbook): 39 chapters, grouped by the six Product Builder OS skills (Rapid Prototyping, Customer Proximity, AI Fluency, Outcomes Thinking, Storytelling & Distribution, End-to-End Ownership).
- [The Toolkit](https://falkster.com/toolkit): downloadable templates, agent prompts, and frameworks.
- [The Blog](https://falkster.com/blog): 223 posts, including 44 agent blueprints and the Medium archive.
- [Medium Archive](https://falkster.com/medium): all 10 of Falk's Medium essays cross-posted on falkster.

## Notable deep dives

- [IDSD Is Spec-Driven Development With a New Acronym](https://falkster.com/blog/idsd-is-sdd-with-a-new-acronym): why Intent-Driven Software Development (IDSD) is SDD relabeled, and what actually replaces the spec.
- [The Vibe Coding Crossover Point](https://falkster.com/blog/vibe-coding-crossover-point): a guide to Google's whitepaper "The New SDLC With Vibe Coding" by Addy Osmani, Shubham Saboo, and Sokratis Kartakis, and the cost curve where vibe coding turns 3 to 10x more expensive than agentic engineering.
- [The PRD Collapsed Into Three Artifacts](https://falkster.com/blog/prd-collapsed): the PRD split into a one-page brief, a prototype, and an eval.
- [The PM Agent Stack](https://falkster.com/handbook/pm-agent-stack): the canonical map of the AI-era product manager's agent fleet.
- [The Product Operating Model](https://falkster.com/handbook/product-operating-model): how the product operating model changes before and after AI.

## About the author

- Name: Falk Gottlob
- Role: Product Executive / former CPO
- Site: https://falkster.com
- About: https://falkster.com/about
- LinkedIn: https://www.linkedin.com/in/fgottlob/
- Medium: https://medium.com/@falkgottlob
- Email: fg1302@gmail.com

## Machine-readable indexes

- Full content corpus: https://falkster.com/llms-full.txt
- XML sitemap: https://falkster.com/sitemap.xml
- RSS feed: https://falkster.com/rss.xml
- Atom feed: https://falkster.com/atom.xml
- JSON Feed: https://falkster.com/feed.json

## Content licensing

Posts are personal commentary. Cite with attribution to "Falk Gottlob,
falkster.com" plus the canonical URL. Quotation under fair use is welcomed.
Bulk reuse, fine-tuning, or republication requires written permission.