What this is
Most CPOs I work with already know something is off. The team is shipping, the velocity looks fine on paper, but the org feels slower than it should be. Evals are a someday problem. Pricing hasn't been touched in two years. PRD culture is still strong. The roadmap is a lie everyone politely agrees to believe.
The Product Org Audit is the concrete, written, unflinching answer to one question: where is your product org today against the standard for AI-native operating?
I spend two weeks inside your company. I talk to your people, read your docs, examine your evals (or the absence of them), and look at your unit economics. Then I write the report I'd want if I were in your seat.
What you get
A 30-page written report covering:
- 1
The graded assessment
Your product org scored across the six skills of the Product Builder Standard: Rapid Prototyping, Customer Proximity, AI Fluency, Outcomes Thinking, Storytelling & Distribution, End-to-End Ownership. Honest grades with evidence. No politeness inflation.
- 2
The top three gaps
Specific, named, with the reasoning. Not "improve discovery practices." Something like: "Discovery is currently conducted by three PMs running quarterly interviews. In 2026, agent telemetry and failure-mode interviews are the primary signal sources. Your org has no capability for either."
- 3
The 90-day action plan
What to do in the next 30, 60, and 90 days. Specific hires, specific policy changes, specific tools. Sized to your current org.
- 4
The six-month strategic view
What the shape of the org should be by end of year, and what investments to make now to get there.
- 5
A readout meeting
90 minutes with you and your leadership team. I walk through the report, answer questions, and hold the hard conversation you need to have.
How the two weeks work
Days 1–3: Intake
- A 90-minute kickoff call with you to align on scope and questions
- Access to relevant documents (org charts, product strategy, sample PRDs or specs, eval data if any, pricing and unit economics)
- Permission to interview 8 to 12 people on your team
Days 4–9: Fieldwork
- Individual 45-minute interviews with PMs, engineering leaders, designers, and at least one exec stakeholder
- Review of the actual artifacts (prototypes, evals, dashboards, specs, retros)
- At least one live observation of a product review or planning meeting
Days 10–14: Synthesis and delivery
- Written report drafted and finalized
- 90-minute readout with your leadership team
- One follow-up call 30 days later to see what's moved
What this is not
Not a generic consultant's org health check. No PowerPoint. No platitudes.
Not a vendor pitch. I don't sell tools. I don't recommend vendors I have relationships with.
Not a coaching engagement. This is a written assessment, not an ongoing relationship. Retainer advisory is a separate offering.
Not a compliance or audit function. I don't review against ISO, SOC2, or regulatory frameworks. I assess operating maturity.
Who this is for
CPOs or VPs of Product at companies between $20M and $500M revenue
CEO/Founders who want an external read on their product org
Boards commissioning a product diligence review pre-investment or pre-acquisition
Incoming CPOs in their first 90 days who want an honest starting assessment
Companies below $20M are usually too small for the audit to produce proportional value. Companies above $500M usually need a deeper engagement than two weeks.
Investment
Discussed during scoping
Flat fee, payable 50% on signing and 50% on delivery. Includes all travel if an onsite visit is required (typically one or two days during fieldwork).
Availability
Two audit engagements per quarter. Book early.
Currently open: Q3 2026 (one slot remaining) and Q4 2026 (two slots open).
“Falk's audit was the most useful two weeks of outside input we've had in three years. Every gap he named became a priority this year. The honesty was the point.”
How to start
Two ways.
If you know this is right, send the form below with your company, your stage, and one paragraph on what's bothering you about your product org.
If you want to talk first, mention that in the message and we'll set up a 20-minute call to figure out if the audit is the right fit.
Frequently asked
What if I need something more custom?+
Mention it in the form. The audit is a fixed shape because that's what makes it deliverable in two weeks. If you need deeper work, the executive advisory retainer is usually the right next step.
Can the audit be extended?+
Yes, in two-week increments at the same rate. Most audits don't need an extension. The ones that do are usually carve-outs into a specific area, like evals or pricing.
Do you sign NDAs?+
Yes. Standard mutual NDA before any documents change hands. Custom NDAs are fine; I'll review and sign within 48 hours.
How do you handle confidentiality?+
Everything you share is confidential. I don't reuse client examples in writing or talks without explicit written permission, and I never name a client without their permission.
Will you sell us tools or vendors?+
No. I don't take referral fees and I don't have vendor relationships I'm trying to feed. If a tool comes up in the report, it's because it's the right answer.