Inbox is open · 2 audit slots this quarter

Nobody’s figured
this out yet.

Not me. Not the loudest voice on LinkedIn. Not the consultancy you almost hired.

I sit across from a CPO or a founder three or four times a week. The calls all rhyme: the team is moving, the market is moving faster, and the playbook from eighteen months ago is quietly dead. I’m in it too — building Falkster.ai in healthcare while the rest of us try to figure out what comes next.

If you’ve got the kind of question that doesn’t have a clean answer yet, those are the ones I most want to hear.

Tell me what you’re stuck onHow I might help

▸72h reply, always. No autoresponder, no “intake form”. More about Falk →

Hand-drawn editorial illustration of Falk Gottlob
30 YRS
Building product

Microsoft, Adobe, Salesforce, four startups.

8 / 5
C-level roles · exits

CPO/CTO/CEO across 8 companies. 5 exits including a $6.5B exit, 1 IPO and an MS acquisition.

Founder
Falkster.ai · Healthcare AI

Practitioner, not a retired consultant. Building an AI-native healthcare product right now.

Reply time
72h · always

Email lands in my CRM. I read every one. If I can't help, I'll say so and point to someone who can.

Cadence
Few slots · at a time

Five to seven advisory clients. Two audit slots a quarter. Two new advisor or board appointments per year.

Honest fit
No. is a real answer

Not a consulting business. If the problem isn't a fit for me, I'll tell you in the first reply, not the first invoice.

Decision matrix

Pick the fit, then scope it with me.

All engagements priced on request. I'll never quote a band without understanding the scope first.

OfferBest forTimePriceAvailability
Audit★ Most requested
Product Org Audit		CPOs at $20M–$500M revenueTwo weeksOn request2 OPEN
Workshop
Eval Infrastructure Workshop		AI in prod · eval gapTwo days onsiteOn request1 / Q
Deck Review
Board Deck Review		Pre-board prepOne weekOn request2–3 / Q
Advisory
Executive Advisory		Trusted thinking partnerRetainerOn requestWAITLIST
Advisor / Board
Advisor and board roles		Series A–C · AI-nativeSelectiveOn request2 / YR
Speaking
Speaking and workshops		Conferences · offsites · all-handsLimited slotsOn requestLIMITED
Two weeks★ Most requested

Product Org Audit

Two weeks · written report + 90-day plan

A graded assessment of your product org against the six skills of the Product Builder Standard, plus a 90-day action plan I'd want if I were in your seat.

You leave with

30-page written report · organizational grade against the 6 skills · 90-day action plan · 60-min executive walkthrough call.

Best for

CPOs and VPs of Product at companies between $20M and $500M revenue who suspect their org isn't ready for the AI-native transition and want a direct, written answer.

Price

On request

Availability

Two slots open this quarter.

Learn more
Two days onsite

Eval Infrastructure Workshop

Two days · production-ready eval harness

Two days onsite with your team. We design rubrics, build the harness in Claude Code together, and you leave running against real production data by end of day two.

You leave with

Production eval harness running in your repo · rubrics doc · 4-hour follow-up call two weeks after.

Best for

Product and engineering leaders whose AI features are in production but whose eval infrastructure is incomplete or informal.

Price

On request

Availability

One slot per quarter.

Learn more
One week

Board Deck Review

One week · written review + 60-min call

A written review of your upcoming deck against the 2026 CPO framework, with specific rewrites and a walkthrough call before you present.

You leave with

Annotated deck PDF · rewritten slides where needed · 60-min walkthrough call before you present.

Best for

CPOs preparing for a board meeting who want a second set of eyes before presenting.

Price

On request

Availability

Two to three slots per quarter.

Learn more
Retainer

Executive Advisory

Monthly calls · async availability

1:1 advisory for a small number of CPOs and founders. Written reviews of decks, hiring plans, org structures, and strategic moves as they come up.

You leave with

Two calls per month · async Slack/email · written reviews on demand · standing inbox priority.

Best for

Product leaders who want a trusted thinking partner with CPO-level experience. Not a coach, not a consultant.

Price

On request

Availability

Five to seven clients at a time. Waitlist when full.

Start a conversation
Selective

Advisor and board roles

Quarterly cadence · two appointments per year

Formal advisor or board appointments for Series A–C companies whose product surface is AI-native or transitioning. Quarterly cadence with written memos and one board appearance per year.

You leave with

Quarterly written memo on the AI-product roadmap · one board appearance per year · async availability between.

Best for

Series A–C AI-native or AI-transitioning companies where my CPO experience and AI-native product expertise are directly relevant, typically two new appointments per year.

Price

On request

Availability

Two appointments per year. Highly selective.

Email Falk
Limited slots

Speaking and workshops

Keynotes · internal workshops · offsites

A limited number of keynotes, internal workshops, and offsites each year, typically on AI-native product management, the Product Builder Standard, or the Service-as-Software transition.

You leave with

Custom keynote or half/full-day workshop · slide deck and reference materials · 30-min prep call with the host.

Best for

Conference organizers, CPOs running an offsite, or leadership teams that want a half-day or full-day session on the AI-era PM role, the Product Builder Standard, or the Service-as-Software transition.

Price

On request

Availability

Limited slots each year.

Inquire about speaking
One inbox · 72-hour reply

Tell me what
you’re solving.

No pitch. We'll figure out what makes sense, including “none of the above” if that's the honest answer. Mention the company, stage, and the specific question if you can.

Lands in Falk's CRM inbox. Reply within 72 hours.