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Falk Gottlob

Work with me (quiet)·the side door, scarce, not selling·Rarely, deliberately

I work with a handful of CPOs and boards a year, when the problem is interesting and I can genuinely move the needle.

It's not a consulting business, it's the other half of the research. If you think we should talk, here's what I'll say yes to.

See the four things I do
The Falkster

A CPO's working notebook on modern product management - methods, AI agents, templates, and lessons learned.

The Product Rewrite

  • Why This Exists
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  • Continuous Discovery
  • Prototype Before You Spec

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© 2026 The Falkster. Built with AI. Obviously.

v2.0 - The Product Rewrite

FIELD NOTES·ISSUE 125·MAY 12, 2026·125 ENTRIES

Field Notes

The only PM blog written by someone who still ships code every week. Failed experiments included. Agent recipes you can fork.


Filter and sort

CollectionsCurated paths
  • Agent fleetBuild order, start with the loop39
  • Builder PM careerL4 → Principal12
  • Real-world playbooksSanitized, hard-won5
  • Kill the…Things to stop doing5
  • Frameworks that workTested, not theoretical6
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125 posts
LeadershipNew

The CFO Conversation: Defending a 20-Point Margin Drop

The single most important conversation of the entire pricing migration. The script, the part that almost didn't land, and the seven leading indicators.

May 11, 20264 min read
LeadershipNew

Field Report: What Broke When We Killed Our Per-Seat Tier

Migration drift, an unexpected churning cohort, a unit definition that broke at scale, dispute volume at 12x projection. After-action from the sunset day.

May 11, 20269 min read
ExecutionNew

Kill the Feature Request Queue. Your Backlog Is a Signal, Not a Command.

Your 847-item backlog is a rationing artifact from when engineering was scarce. Three replacements: signal synthesis, prototype-first investigation, and an outcome bet ledger.

May 11, 202610 min read
LeadershipNew

The PM-to-CPO Bridge in 2026

Most PM-to-CPO advice is generic. The 2026 CPO seat demands business-model literacy, agent fleet operations, and public strategic posture. The 12-month track.

May 11, 20263 min read
agentsNew

Direction Dashboard Agent

Compiles seven leading indicators every morning, predicts outcomes 4-8 weeks ahead, runs a weekly Goodhart audit. Direction at AI-native velocity.

May 10, 20266 min read
LeadershipNew

Outcome Accountability Is a Luxury Good. Measure Direction.

Outcome-driven roadmaps assume 6-12 month measurement cycles. Agents iterate ten times a week. The dual-cadence direction-metric system that closes the gap.

May 10, 20269 min read
LeadershipNew

Field Report: 90 Days Inside a SaaS-to-Agents Transition

What we believed, what we did, what broke, what we changed. An anonymized after-action report from the first 90 days of a $30M ARR cannibalization.

May 9, 20269 min read
DiscoveryNew

Continuous Discovery Doesn't Scale for AI-Native Products

Teresa Torres' continuous discovery is the right answer for human-centric SaaS and the wrong answer for agent products. The punctuated discovery alternative.

May 9, 20269 min read
agentsNew

Renewal Risk Agent for Migration Cohorts

Catches the accounts whose operational dashboard says fine but whose qualitative signals say otherwise. Three-dimension scoring, 90 days before renewal.

May 8, 20266 min read
LeadershipNew

The Jevons Cliff in Outcome Pricing

Inference costs drop 50% per year. Your $0.50/resolution price is a moving target. Hold or pass? The framework nobody has published until now.

May 8, 20263 min read
LeadershipNew

Kill the APM Program. Hire, Train, Promote Builders.

LinkedIn's CPO killed the APM program. Here's the 12-week Product Builder apprenticeship that replaces it: four prototypes, one production ship, named tools, no rotation.

May 8, 202610 min read
agentsNew

Margin Watch Agent

Tracks gross margin per outcome daily, classifies compression cause, and forecasts the Jevons cliff. Pricing reviews stop being post-mortems.

May 7, 20267 min read
LeadershipNew

The Pricing Migration Sequence: An 18-Month Quarterly Playbook

Per-seat is dying, but it pays your payroll. The quarter-by-quarter playbook for moving $20M ARR to hybrid outcome pricing without crashing NRR.

May 7, 202620 min read
agentsNew

Board Narrative Drafter Agent

The most expensive document in product management compiled while you sleep. Quarterly board updates from data sources, comp set, and last quarter's narrative.

May 6, 20266 min read
LeadershipNew

The AI Noise Tax. Three Patterns Killing Product Credibility.

Three AI patterns I'm done with: LinkedIn 'Claude superpowers' posts, SaaS apps with bolted-on AI sidebars, and PMs claiming prototyping kills empathy.

May 6, 202628 min read
LeadershipNew

The Triad Is Dead. Pods Are Dead. Agent Departments Now.

Forrester still talks about human-with-agent teams. Wrong unit. Agents form their own departments and interface with human departments on exception.

May 6, 20264 min read
LeadershipNew

The Dual Transformation Operating Model

Two clocks, one product org. Run a legacy SaaS on a six-week rhythm and an agent-native successor on a one-week rhythm without tearing the team apart.

May 5, 202613 min read
agentsNew

Pricing Migration Tracker Agent

Watches every account on the migration plan daily, classifies drift type, and recommends a specific intervention. Catch quiet drifters in week one, not week six.

May 4, 20267 min read