About falkster

I've always chased the front edge of what's possible. The next integrated development language at Microsoft Research. The next platform leap at Adobe. The hardest unsolved problems in healthcare, marketing, mental health, global content operations. Four startups, four exits, including one at $6.5 billion.

I was never interested in keeping the lights on. I wanted to find the line between what's barely possible and what everyone else thinks is too early, and pull product teams across it.

We're finally at the moment I've been waiting for. AI lets me focus entirely on the parts of product I love: creative problem-solving, customer insight, and building things that matter. An army of agents handles the rest. I communicate in working product now, not slide decks. And so can you.

One more thing about why this site exists. I am not writing it from the keyboard. I am writing it from the boardroom. Every chapter and essay is a real move I have had to make as CPO at Smartcat (translation SaaS becoming agent-native), or as SVP at Salesforce during the Slack acquisition, or as the founder of Falkster.AI now. The reason this notebook is public is that almost nobody else in this seat is publishing the actual playbook, and the seats next to mine need it.

After thirty years I kept seeing the same pattern. The best PMs weren't doing anything exotic. They talked to customers every week. They tested assumptions before building. They measured outcomes, not output.

None of it was complicated. But none of it was written down in one place either. Frameworks scattered across different books from different eras. AI agent setups living as tribal knowledge. Daily practices I taught in one-on-ones but never documented.

This site is me writing it all down. My working notebook as a CPO, shared publicly. Historical content borrows heavily from Teresa Torres, Marty Cagan, the Reforge crew, and others. The rest is my own take on how these ideas actually fit together in a real PM's week, especially now that AI changes what's possible every month.

Not a course. Not a certification. Not a branded framework with a trademark symbol. I don't think there's one right way to do PM. The field is too messy for that.

I update things here as I learn. Some of what I wrote three months ago I'd write differently today. That's the point.

If something here helps you do better work this week, it was worth writing. If you've found a better way to do something I covered, tell me.