Toolkit

Templates, agent prompts, and frameworks I use daily. Copy one, adapt it to the problem in front of you, and use it this week. Free, no signup.

115 templates
79 guides

The template library

115 working documents. Each one has its own page with the whole template on it. Take one, or take all of them.

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The ten I'd hand a new Product Builder on day one.

The Range SpecA mockup of a generated surface is one sample from a distribution, presented as if it were the decision. It is useful for alignment and useless as a specification, because the thing that ships will...md
The Eval Rubric TemplatePull 30 real outputs from the feature or a prototype of it. Grade each on gut feel alone. No criteria yet. Being inconsistent is allowed, the inconsistency is the data.md
Board Narrative Drafter AgentThe Board Narrative Drafter agent turns the most expensive document in product management, the quarterly board update, into a ninety-minute edit instead of two to four full days. It ingests the qua...md
The Product Builder Job LadderA complete, fork-ready job-description ladder for an AI-native product organization. Four levels, one consistent shape, calibrated to scale from your first Builder PM hire to your most senior IC.md
CPO Listening Tour Interview GuideNine questions, run the same way in every interview, so the answers are comparable across the org. The point is a ledger of falsifiable claims, not a word cloud. Pair this with the trust ledger and...md
The Constraint TemplateThat is the whole format. If the second clause is hard to write, the first clause is a principle wearing a costume.md
KPI Watchdog AgentProduct KPIs move every day. Most of the time the movement is noise. Sometimes it's signal that would change what you ship this week. The gap between "KPI dropped Wednesday" and "we notice in Monda...md
One-Pager TemplateCopy this entire template and paste into Notion, Google Docs, or any editor. Use the AI prompt below to generate a first draft.md
PR/FAQ TemplateAmazon's working backwards format (Bryar & Carr). Write the press release before building anything. The PR page never exceeds one page. Total document under six pages. Use for one-way doors and qua...mddocx
The Design Rubric TemplateA rubric written from first principles describes a product nobody shipped. It will contain "clarity," "consistency," and "delight," and it will score every output a 4 out of 5 forever.md

The guides behind them

79 posts that explain when to use a template, how I run it, and what goes wrong. Filter by the stage you are in.

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04Build

The AI Eval Starter Kit: Six Templates, Error Analysis to Gate

Teresa Torres's evals method as six copyable templates: error analysis log, type chooser, code assertions, golden dataset, judge prompt, and the gate.

Execution

How I Build Eval Rubrics

The eval rubric method I actually use: grade thirty outputs first, tie every dimension to downside exposure, and go binary wherever you can.

04Build

The QBR Deck Template That Forces Decisions, Not Applause

A 9-slide QBR deck template: scoreboard vs plan, decision review, kills, next-quarter bets with confidence and reversibility. Outline plus PowerPoint.

2 DL

04Build

The Exec Update Template: Five Numbers, Three Calls, One Ask

An exec update template read in 90 seconds: five-number scoreboard, three decisions with evidence, one ask. Plus the agent prompt that drafts it.

2 DL

03Decide

The PRD Collapsed Into Three Artifacts (Brief, Prototype, Eval)

The PRD collapsed into a one-page brief, a prototype, and an eval. Answering the four objections 21 PMs raised, with copy-paste templates.

3 DL

04Build

The PR/FAQ Template: Amazon's Working Backwards for Your Bets

A complete PR/FAQ template: press release skeleton, external and internal FAQ, the narrative meeting protocol, and when not to use it. Markdown and Word.

2 DL

04Build

The Decision Log Template: Train Judgment Like a Muscle

A decision log template for PMs: schema, worked examples, the weekly 10-minute ritual, and the quarterly calibration review. Markdown and Excel.

2 DL

04Build

The Board Deck Product Section: An SCQA Slide Kit

A 7-slide board product section in 10 minutes: scoreboard, what changed, bets table, kill list, the one risk, and asks. No feature parade. Templates inside.

2 DL

04Build

The Product Strategy Memo Template (Pyramid Principle)

A six-page SCQA strategy memo template after Minto: answer first, three grouped arguments with evidence slots, anti-bets, premortem risks, and the ask.

2 DL

Foundation

The PM First-90 Kit: Contract, Map, and Day-90 Note Templates

Four templates for a PM's first 90 days: a one-page manager contract, signal map, decision archaeology worksheet, and the day-90 note. Fill in 10 minutes.

4 DL

Leadership

The CPO First-90 Kit: Ledger, Map, and Readout Templates

Five templates for a new CPO's first 90 days: listening tour guide, trust and claim ledgers, coalition map, and the day-90 readout. Usable in 10 minutes.

5 DL

Discovery

The 20-Minute Customer Call Triage Agent

Customer call triage agent: 60-minute call to tagged, theme-clustered artifact with a one-line action in 20 minutes. Stack, prompt, eval rubric, batch run.

06Measure

Direction Dashboard Agent

Compiles seven leading indicators every morning, predicts outcomes 4-8 weeks ahead, runs a weekly Goodhart audit. Direction at AI-native velocity.

01Sense

Renewal Risk Agent for Migration Cohorts

Catches the accounts whose operational dashboard says fine but whose qualitative signals say otherwise. Three-dimension scoring, 90 days before renewal.

06Measure

Margin Watch Agent

Tracks gross margin per outcome daily, classifies compression cause, and forecasts the Jevons cliff. Pricing reviews stop being post-mortems.

07Amplify

Board Narrative Drafter Agent

The most expensive document in product management compiled while you sleep. Quarterly board updates from data sources, comp set, and last quarter's narrative.

Leadership

The AI Noise Tax. Three Patterns Killing Product Credibility.

Three AI patterns I'm done with: LinkedIn 'Claude superpowers' posts, SaaS apps with bolted-on AI sidebars, and PMs claiming prototyping kills empathy.

03Decide

Pricing Migration Tracker Agent

Watches every migration account daily, classifies drift type, and recommends a specific intervention. Catch quiet drifters in week one, not week six.

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Every template, A to Z

115 templates. Each one has its own page with the whole document on it and a download. Free, no signup, steal anything.