PM AI Prompts Reference Card

Discovery & Research

Market Sizing Prompt

Estimate the total addressable market for [product category] in [geographic region].
Break down by: enterprise segment, mid-market, and SMB. Include data sources and assumptions.

Competitive Analysis Prompt

Compare [competitor 1], [competitor 2], and [competitor 3] on these dimensions:
- Core features
- Pricing strategy
- Target customer
- Key differentiators
Identify gaps we can exploit.

Customer Research Synthesis Prompt

Summarize feedback from [number] customer interviews on [topic].
Group themes by: impact on purchasing decision, frequency mentioned, sentiment.
Highlight the 3 most actionable insights.

Requirements & Planning

Requirements Clarity Prompt

Review this requirement: [paste requirement text]
Identify: ambiguities, missing edge cases, testing implications, and non-functional requirements.
Suggest clarifying questions for the team.

User Story Breakdown Prompt

Break down this epic into user stories:
[paste epic description]
For each story, include: acceptance criteria, effort estimate, dependencies.
Flag stories that might benefit from design input.

Roadmap Gap Analysis Prompt

Our roadmap covers [list features]. Customer feedback mentions [paste feedback].
Identify what's missing. Suggest reprioritization based on customer impact.

Communication & Alignment

Stakeholder Update Prompt

Generate a weekly update for [stakeholder type] covering:
- Progress on [feature/initiative]
- Decisions made this week
- Risks and blockers
- What we need from them

Key metrics: [list metrics]

Executive Summary Prompt

Create an exec summary of this product roadmap:
[paste roadmap/strategy]
Length: 1 page. Include: problem, solution, timeline, success metrics, resource needs.

Board Report Draft Prompt

Draft a board-ready overview of this quarter:
- What we shipped
- Key metrics: [list metrics and values]
- Customer wins: [list 2-3 customers]
- Risks ahead
Keep it 2 pages max.

Feedback & Testing

Feedback Categorization Prompt

Organize this feedback into themes:
[paste feedback list]
For each theme: frequency, sentiment, impact level (feature request/bug/UX issue).
Identify the top 3 themes requiring action.

Testing Plan Prompt

Create a testing plan for [feature description].
Include: happy path, edge cases, failure modes, and success criteria.
Suggest: automated tests, manual tests, and real-user testing approach.

Launch Readiness Prompt

We're shipping [feature] on [date].
Review: docs readiness, support prep, metrics to track, rollback plan.
Flag any gaps.

Analysis & Decision-Making

Trade-off Analysis Prompt

We're deciding between:
Option A: [description]
Option B: [description]

Analyze on: effort, timeline, customer impact, technical debt, strategic alignment.
Recommend which to prioritize.

Priority Matrix Prompt

Here are [number] feature requests:
[paste list with context]
Score each on impact vs. effort. Recommend top 3 to tackle next.

Post-Launch Review Prompt

We shipped [feature] on [date]. Here's what happened:
[paste launch results/metrics]
Analyze: what went well, what to improve, lessons learned.
Recommend next iteration focus.

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Usage Notes:

• Copy any prompt and paste into your AI tool (Claude, ChatGPT, etc.)
• Replace bracketed placeholders [like this] with your specific data
• Prompts work best when you add context: customer names, market data, metrics
• Save outputs to a shared doc for the team