Essay 01
Your Buyer's Agent Reads One File. Product Marketing Reports to the CPO Now.
Sierra and 50+ enterprises are drafting how buyer agents talk to companies. When the story is a product surface, product marketing belongs under the CPO.
The Product OS · the product marketing seat
Make the product matter.
Positioning, proof, pricing, and adoption for products that change every day and are read first by models.
What this seat owns
The story and adoption: positioning as a living spec that buyers, sales agents, and AI assistants read, pricing as a product decision, and adoption as the deliverable.
When building is cheap, the outcome is decided by the loop from customer to adoption. One loop needs one owner. The CPO owns the whole product outcome, and product, design, product marketing, and forward deployed engineering run it together. See the whole OS.
- 01CustomerField signal from deployments, support, and usage, read daily.
- 02SpecThe problem, the behavior, and the eval that says it works.
- 03BuildAgents and Product Builders take the spec to working software.
- 04 · leadsStoryPositioning and proof that buyers, sellers, and AI assistants read.
- 05 · leadsAdoptionThe outcome number moves, or the loop runs again.
Start here
The argument, in 4 essays.
Written for product marketers. Read them in order, or start with the question on your mind.
Essay 02
GTM Is Not Someone Else's Job Anymore
PMs are absorbing pricing, activation, and positioning. The PM who stops at requirements is describing half a job in a market that pays for the whole one.
Essay 03
The Launch That Worked and Did Not Land
Every launch metric was green: press, signups, week-one activation. Two months later the usage curve was flat. The exact place it fell through.
Essay 04
Launch Comms Agent: Six Channels Generated on Every Release
AI agent that generates website copy, LinkedIn post, customer email, in-app banner, changelog, and X thread when a feature ships. Six channels, four minutes.
The handbook
5 chapters for this seat.
How to do the work, chapter by chapter. Every seat starts from the same core.
- Core · Why This Exists
- Core · The AI Product Operating Model
- Core · Engineering Builds the Substrate, Not Features
- Core · The Eval Is The Spec
- Core · Kill the Roadmap
- Core · The Impact Loop
- 01Pricing for AI ProductsPer-seat is dead for AI. Price the work the seat is no longer doing: outcomes, usage, value units.7 min read
- 02Pricing Migration: The 18-Month Quarterly PlaybookSix quarters, four mandatory CFO/CRO/Board/Lead-customer conversations, the gross-margin recovery curve, and the contract terms that defend outcome billing.9 min read
- 03The Pricing-Tier Sunset PlaybookHow to end-of-life a revenue line: announcement timing, three-wave customer migration, comp plan rewrite, dispute mechanism at scale, post-sunset reorg.3 min read
- 04The Living ChangelogYour model vendor changed the model on Tuesday and didn't tell you. Run a daily replay against production or your customers will catch it before you do.7 min read
- 05The Deprecation PlaybookFeature death is the most under-written topic in PM. Kill on signal, not politics, and your team ships faster than the team that hopes politely.8 min read
The running series · New parts every Friday, part of The Product OS
The Product Marketing Transition
Part of The Product OS
One loop. Five seats.
This seat runs one part of the loop from customer to adoption, under the CPO. See how the other seats connect to it.
See the whole Product OS