Competitive Intelligence Prompts

Use these prompts weekly to stay ahead of competitor moves. Copy each prompt, fill in your competitors, paste into Claude/ChatGPT.

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Prompt 1: Competitor Monitoring Setup

Run this once to establish your monitoring baseline.

I need to monitor [COMPETITOR 1], [COMPETITOR 2], [COMPETITOR 3].

Here's what I know today:
- Our pricing: [your pricing model]
- Our core features: [list 3-5 features]
- Our target customer: [describe]

For each competitor, provide:
1. Current pricing (if public)
2. Top 5 features they're promoting
3. Who they're targeting (customer segment)
4. Positioning statement (how they describe themselves)
5. How they compare to us on each of our 3 core features

Output: Competitor comparison table.

Frequency: Run once, update quarterly Time: 20 minutes Save to: Notion or shared doc (you'll reference this weekly)

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Prompt 2: Weekly Competitor Analysis

Run every Monday to catch what changed.

Here are my competitors:
[PASTE YOUR MONITORING TABLE FROM ABOVE]

This week I noticed:
- [COMPETITOR 1]: [what you observed - new blog post, pricing change, feature, etc.]
- [COMPETITOR 2]: [what you observed]
- [COMPETITOR 3]: [what you observed]

Analysis: What changed? What does it mean for us?
1. Which competitor moved most?
2. What's their strategic intent?
3. Should we respond? How?
4. What opportunity does this create for us?

Flag any immediate threats or opportunities.

Frequency: Weekly (Monday) Time: 10 minutes Output: Share key findings in #product Slack channel

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Prompt 3: Feature Comparison Deep Dive

Run this when a competitor launches something notable.

I want to understand how [COMPETITOR FEATURE] compares to our [YOUR FEATURE].

Their version:
[DESCRIBE WHAT THEY'RE DOING - LINK TO DOCS/DEMO]

Our version:
[DESCRIBE WHAT WE DO]

Compare on:
1. User experience (ease of use)
2. Feature depth (what can you do with it)
3. Integration with their ecosystem
4. Pricing (if feature is paid vs free)
5. Target use case

Questions:
- Where do we win?
- Where do we lose?
- What would it take for us to catch up?
- Should we leapfrog their approach?

Frequency: As needed (when competitor launches something notable) Time: 15 minutes Output: Share in #product, add to product roadmap discussion

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Prompt 4: Positioning Analysis

Run quarterly to keep your positioning sharp.

Here's how we position ourselves: [PASTE YOUR POSITIONING STATEMENT]

Here's what competitors say about themselves:
- [COMPETITOR 1]: [paste their positioning]
- [COMPETITOR 2]: [paste their positioning]
- [COMPETITOR 3]: [paste their positioning]

Analysis:
1. Where are we unique? (what do only we claim)
2. Where are we generic? (what everyone claims)
3. What narrative is winning in the market?
4. How should we evolve our positioning?
5. What do customers care about most? (align positioning to that)

Recommend 2-3 words we should own that competitors don't claim.

Frequency: Quarterly Time: 20 minutes Output: Share with marketing and leadership

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Weekly Competitive Brief Template

Use this template to share findings with your team

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Competitive Brief: [Week of DATE]

Competitor moves this week:

• [Competitor]: [what changed - link if applicable]
• [Competitor]: [what changed - link if applicable]

What it means:

• Threat? Opportunity? Noise?
• [1-2 sentence analysis]

What we should watch:

• [Thing 1 to keep an eye on]
• [Thing 2 to keep an eye on]

Our response (if needed):

• No action - they're behind us
• Monitor - could be significant
• Discuss in sprint planning - affects roadmap
• Escalate - urgent competitive threat

Action items:

• Assign owner (who watches this competitor)
• Next review date

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Competitive Monitoring Checklist

Keep these sources on your radar:

• Competitor websites: Check pricing, features, blog quarterly
• G2/Capterra reviews: Monitor monthly for customer sentiment shifts
• LinkedIn: Follow competitors' CEOs and product teams
• Twitter/Product Hunt: Set alerts for competitor announcements
• Customer interviews: Ask what else they evaluated
• Sales team input: They hear what customers compare you to
• Investor updates: If they're VC-backed, they share quarterly updates

Time investment: 30 minutes/week = 2 hours/month ROI: Never get blindsided by a competitor move