One-Pager Template

Copy this entire template and paste into Notion, Google Docs, or any editor. Use the AI prompt below to generate a first draft.

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[FEATURE/INITIATIVE NAME]

1. Problem Statement

What is the customer problem?

[Describe the problem in 2-3 sentences. Include: who has it, how often, what's the impact if unsolved?]

Example: PMs spend 4+ hours weekly manually compiling customer feedback from Slack, Intercom, and surveys instead of analyzing it.

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2. Solution

What are we building?

[Describe your solution in 2-3 sentences. Keep it simple. Avoid implementation details.]

Example: A feedback aggregation tool that pulls messages from all sources, auto-categorizes them by theme, and surfaces top patterns daily.

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3. Why Now?

Why should we build this now? (vs later, vs not at all)

• [Reason 1: market timing, competitive, customer demand]
• [Reason 2]
• [Reason 3]

Example:

• 3 of our top 10 customers have requested this feature
• Competitors are launching similar tools
• Churn analysis shows 60% of lost customers cited poor feedback loops

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4. Success Metrics

How do we measure success?

• [Metric 1]: Target = [number]
• [Metric 2]: Target = [number]
• [Metric 3]: Target = [number]

Example:

• Daily Active Users: 50%+ of PM team using daily
• Time Saved: 3+ hours per PM per week
• NPS for this feature: 40+

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5. Timeline & Scope

What's shipping and when?

Phase 1 (Weeks 1-2): [Core feature - MVP] Phase 2 (Weeks 3-4): [Enhancement or integration] Phase 3 (Weeks 5+): [Nice-to-have or expansion]

Example:

• Phase 1: Feedback aggregation from Intercom + Slack + email
• Phase 2: Auto-categorization by theme
• Phase 3: Predictive urgency scoring

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6. Resources & Risks

What do we need? What could go wrong?

Resources needed:

• [1 engineer], [estimate: X weeks]
• [design work], [estimate: X days]
• [data/research], [estimate: X hours]

Key risks:

• [Risk 1 and mitigation]
• [Risk 2 and mitigation]

Example:

• Risk: Hard to auto-categorize feedback accurately
  • Mitigation: Start with manual categorization, build ML model over time
• Risk: Integrations are complex
  • Mitigation: MVP launches with Intercom + Slack only

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AI Prompt to Generate Your First Draft

Copy and paste this into Claude/ChatGPT. Fill in the brackets.

Create a one-pager for this feature:

Feature: [NAME]
Problem: [DESCRIBE THE PROBLEM]
Customer pain: [WHO HAS THIS PROBLEM AND WHY IT MATTERS]
Your solution: [HOW YOU'LL SOLVE IT]
Why now: [TIMELINE/COMPETITIVE/DEMAND REASONS]

Success looks like: [DESCRIBE 2-3 KEY OUTCOMES]
Timeline: [ROUGH ESTIMATE - WEEKS OR MONTHS]
Team: [WHO WILL BUILD IT]
Risks: [MAJOR BLOCKERS OR UNCERTAINTIES]

Format as a one-pager with these sections:
1. Problem Statement (2 sentences)
2. Solution (2 sentences)
3. Why Now (3 bullet points)
4. Success Metrics (3 metrics with targets)
5. Timeline & Scope (3 phases)
6. Resources & Risks (2 resources + 2 risks with mitigations)

Tone: clear, concise, persuasive to stakeholders.

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How to Use This

1. For pitching: Print and present to leadership
2. For alignment: Share with team before starting work
3. For tracking: Pin in Notion and update as things change
4. For retrospective: Use the metrics section to measure success after launch

Pro tip: Attach this to every Jira epic for context