THE SHORT ANSWER
The release says why in its own words: a new $50 per-user, per-month option makes Coworker easier to budget as adoption grows, under a heading that reads predictable pricing. It arrived with 185,000 users and 21x usage growth in three months, Fulton Bank on 20-plus use cases for about 3,000 people, Adecco across 40 countries, and a free trial for Flex Credits customers in November. What the release does not say is what the seat includes; no sentence mentions credits, consumption, or an allowance. A seat is the budget owner's unit, the only number a CFO can approve twelve months ahead. A credit is the vendor's, the only one that tracks compute. AI Momentum Partners' October map of 41 brands put 21 in the seat-plus-credits column and showed every other column drifting there; Coworker just joined from the credit side. Sell both and the real price is still the exchange rate, the burn per action, and what expires, and $50 answers none of them. My own migration went the other way, off the seat: disputes at 12x projection, 14 of 35 mid-market accounts churned, margin back to 71% by month 22. The seat is what you add when you cannot yet price the work. The question for the rep is how many Coworker actions $50 buys.