Who signs off on the decisions inside an AI-generated prototype?

THE SHORT ANSWER

Sort the prototype's decisions into three columns and give each column one owner. Choices that answer the prototype's question are the PM's to ratify or kill. Behavior choices, meaning what the surface does, says, refuses, and does when it is wrong, are design's to ratify or turn into a spec line. Everything the model chose that nobody chose stays in a third column and does not ship until an owner moves it. The prototype itself belongs to neither function, whoever built it.

The PM can generate a working prototype in an afternoon now. That doesn't settle who decides what's in it.

My rule, from part 2 of The Design Transition, Your Prototype Made Decisions Nobody Made. Who Owns the Spec Now?: after every prototype the team reacts to, list its decisions and sort them into three columns.

  1. Answered the question. Problem, user, outcome. The PM ratifies or kills.
  2. Behavior. What the surface does, says, refuses, and does when it's wrong. Design ratifies or writes the spec line.
  3. Made by the model. Everything nobody chose. It doesn't ship until an owner moves it.

The boundary for the PM comes from Uditi Sharma: the PM's prototype stops when it has answered its one question. Everything past that is behavior, and behavior is design's to specify.

This refines a rule I set in May, in Kill the PRD. The Prototype Is the Spec.: a prototype in four to six hours, a one-page rubric with three to five criteria and at least twenty test cases. The prototype is the spec only for the choices someone made on purpose. The ledger catches the rest.

Every part of the series is at the series hub, and the gate the ledger feeds is in Should designers be the quality gate for PM prototypes?

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Last reviewed 2026-10-21 · 2 min read