Topic · 5 pieces
Building a Company in Public
A founder writing while building has information nobody else has. The value is in publishing the decisions before the outcome is known, including the ones that turn out wrong.
Ship stories, written while the outcome is still unknown. Every post here is a decision taken on the Falkster.AI build with the reasoning intact and the result attached later, which is the opposite of how founder writing usually works. Some of these aged badly on purpose. The corrections log at /editorial says which ones.
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- 01Benioff Said AI Replaces the UI. Then He Named the Product.At Dreamforce 26 Benioff said AI replaces the UI and Stokes said the value is trust to hold your data. Read together, that is Salesforce's new product.11 min read
- 02Salesforce Named the Harness. The Missing Piece Isn't on the Slide.Salesforce named the enterprise AI harness: six capabilities, a control plane, a 2027 window. The layer that decides whether it works cannot be bought later.8 min read
- 03Comment With a Frame: The Only Move That CompoundsApplause adds nothing and dunking loses the room. Concede the strongest objection, then add a frame the thread did not have. Two exchanges show how.4 min read
Everything on this topic
5 pieces- 01Benioff Said AI Replaces the UI. Then He Named the Product.At Dreamforce 26 Benioff said AI replaces the UI and Stokes said the value is trust to hold your data. Read together, that is Salesforce's new product.11 min readSep 26
- 02Salesforce Named the Harness. The Missing Piece Isn't on the Slide.Salesforce named the enterprise AI harness: six capabilities, a control plane, a 2027 window. The layer that decides whether it works cannot be bought later.8 min readSep 26
- 03Comment With a Frame: The Only Move That CompoundsApplause adds nothing and dunking loses the room. Concede the strongest objection, then add a frame the thread did not have. Two exchanges show how.4 min readJul 26
- 04Falkster's Messaging Gateway: A Prototype-First Ship StoryInstead of three integrations for Signal, WhatsApp, and Telegram, we bridged through one Matrix homeserver. What building it taught that a PRD could not.3 min readJul 26
- 05What Competing Against Claude Taught Me About FalksterAn honest gap analysis of Falkster against Claude: memory maturity, workspace surface area, long-running agents, and distribution. The gaps, not a battlecard.3 min readJul 26
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