Topic · 17 pieces

Building a Company in Public

A founder writing while building has information nobody else has. The value is in publishing the decisions before the outcome is known, including the ones that turn out wrong.

Ship stories, written while the outcome is still unknown. Every post here is a decision taken on the Falkster.AI build with the reasoning intact and the result attached later, which is the opposite of how founder writing usually works. Some of these aged badly on purpose. The corrections log at /editorial says which ones.

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  1. 01Reddit Fell 29% on 'AI Mode Does Not Drive Traffic.' Notion's Top Channel Is an AI Tool.Reddit fell 29% and will wall the page behind a login. Notion's top channel is an AI tool at 25.4%. The assistant sends people to the page it can read.8 min read
  2. 02Agents Prompt People Now, Says Arca. Put the Default on Silence in the Ask.Arca says agents prompt people more than people prompt agents. Anthropic's agents idle 80% waiting on a human. Four fields on every ask, and a ledger column.9 min read
  3. 0370% of LangChain's Agent Runs Are Scheduled. Count the Ones Somebody Read.LangChain says 70% of its agent runs come from a schedule, not a person. In my fleet 13 of 39 agents ran clean and nothing read them. Publish the read share.8 min read

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17 pieces
  1. 01Reddit Fell 29% on 'AI Mode Does Not Drive Traffic.' Notion's Top Channel Is an AI Tool.Reddit fell 29% and will wall the page behind a login. Notion's top channel is an AI tool at 25.4%. The assistant sends people to the page it can read.8 min readNov 26
  2. 02Agents Prompt People Now, Says Arca. Put the Default on Silence in the Ask.Arca says agents prompt people more than people prompt agents. Anthropic's agents idle 80% waiting on a human. Four fields on every ask, and a ledger column.9 min readNov 26
  3. 0370% of LangChain's Agent Runs Are Scheduled. Count the Ones Somebody Read.LangChain says 70% of its agent runs come from a schedule, not a person. In my fleet 13 of 39 agents ran clean and nothing read them. Publish the read share.8 min readOct 26
  4. 04Milos Mandic Can't Tell From 24 FDEs. Seven of Them Already Answered.Milos Mandic's State of FDE survey got 24 answers and he says they can't settle residency versus burnout. Seven who still hold their systems can.9 min readOct 26
  5. 05Who Would Notice in a Day? The Maturity Level Nobody Checked Has a TestMarco Di Santo's four questions check the level an AI roadmap starts from. One of them is the assessment: 12 of my accounts and one expense agent say which.8 min readOct 26
  6. 06Mark Pincus Left the Better Column Empty. Here Is Heidi's Board.Mark Pincus left Better empty for his own product on Aakash Gupta's show. Heidi's board: Better empty, one failed new, one new that is the company.7 min readOct 26
  7. 07The Data Flywheel Has a Reverse GearCharacter.AI filed Chapter 11 with 12M monthly users. It fails Deepak Mukunthu's 3-question moat test, and adds a fourth: is your data an asset or a liability?8 min readOct 26
  8. 08Agents Read the Design System. Read Is Not Checked.Luke Wroblewski says agents read the design system every time. Vercel's 1,000-line prompt got read too. Sort every line: machine check, named reviewer, or cut.7 min readOct 26
  9. 09The Kill Switch Has Nothing to Trip OnAT&T, Sammons, Databricks, and Google all named a kill switch this week. Matthew Green described the agent failure that trips none of them.8 min readOct 26
  10. 10Nothing Refunds a SentenceStripe now covers a purchase an agent gets wrong. The same week a Muse agent's mistake was a false auto-reply. Insure, budget, or verify: three classes.6 min readSep 26
  11. 11The Stop RuleSalesforce's Agent Designer repairs an agent team twice, spends at most $3, then escalates. LangSmith Engine v2 tests fixes until one passes. Mine had no cap.8 min readSep 26
  12. 12I Automated My Reading. The Filter Was Wrong Three Times.A filter over 45 sources cut 102 posts to 34. Version one dropped the best piece of the week. Here is each bug, with the titles that exposed it.8 min readSep 26
  13. 13Benioff Said AI Replaces the UI. Then He Named the Product.At Dreamforce 26 Benioff said AI replaces the UI and Stokes said the value is trust to hold your data. Read together, that is Salesforce's new product.11 min readSep 26
  14. 14Salesforce Named the Harness. The Missing Piece Isn't on the Slide.Salesforce named the enterprise AI harness: six capabilities, a control plane, a 2027 window. The layer that decides whether it works cannot be bought later.8 min readSep 26
  15. 15Comment With a Frame: The Only Move That CompoundsApplause adds nothing and dunking loses the room. Concede the strongest objection, then add a frame the thread did not have. Two exchanges show how.4 min readJul 26
  16. 16Falkster's Messaging Gateway: A Prototype-First Ship StoryInstead of three integrations for Signal, WhatsApp, and Telegram, we bridged through one Matrix homeserver. What building it taught that a PRD could not.3 min readJul 26
  17. 17What Competing Against Claude Taught Me About FalksterAn honest gap analysis of Falkster against Claude: memory maturity, workspace surface area, long-running agents, and distribution. The gaps, not a battlecard.3 min readJul 26
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