Topic · 10 pieces

Building a Company in Public

A founder writing while building has information nobody else has. The value is in publishing the decisions before the outcome is known, including the ones that turn out wrong.

Ship stories, written while the outcome is still unknown. Every post here is a decision taken on the Falkster.AI build with the reasoning intact and the result attached later, which is the opposite of how founder writing usually works. Some of these aged badly on purpose. The corrections log at /editorial says which ones.

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  1. 01Agents Read the Design System. Read Is Not Checked.Luke Wroblewski says agents read the design system every time. Vercel's 1,000-line prompt got read too. Sort every line: machine check, named reviewer, or cut.7 min read
  2. 02The Kill Switch Has Nothing to Trip OnAT&T, Sammons, Databricks, and Google all named a kill switch this week. Matthew Green described the agent failure that trips none of them.8 min read
  3. 03Nothing Refunds a SentenceStripe now covers a purchase an agent gets wrong. The same week a Muse agent's mistake was a false auto-reply. Insure, budget, or verify: three classes.6 min read

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10 pieces
  1. 01Agents Read the Design System. Read Is Not Checked.Luke Wroblewski says agents read the design system every time. Vercel's 1,000-line prompt got read too. Sort every line: machine check, named reviewer, or cut.7 min readOct 26
  2. 02The Kill Switch Has Nothing to Trip OnAT&T, Sammons, Databricks, and Google all named a kill switch this week. Matthew Green described the agent failure that trips none of them.8 min readOct 26
  3. 03Nothing Refunds a SentenceStripe now covers a purchase an agent gets wrong. The same week a Muse agent's mistake was a false auto-reply. Insure, budget, or verify: three classes.6 min readSep 26
  4. 04The Stop RuleSalesforce's Agent Designer repairs an agent team twice, spends at most $3, then escalates. LangSmith Engine v2 tests fixes until one passes. Mine had no cap.8 min readSep 26
  5. 05I Automated My Reading. The Filter Was Wrong Three Times.A filter over 45 sources cut 102 posts to 34. Version one dropped the best piece of the week. Here is each bug, with the titles that exposed it.8 min readSep 26
  6. 06Benioff Said AI Replaces the UI. Then He Named the Product.At Dreamforce 26 Benioff said AI replaces the UI and Stokes said the value is trust to hold your data. Read together, that is Salesforce's new product.11 min readSep 26
  7. 07Salesforce Named the Harness. The Missing Piece Isn't on the Slide.Salesforce named the enterprise AI harness: six capabilities, a control plane, a 2027 window. The layer that decides whether it works cannot be bought later.8 min readSep 26
  8. 08Comment With a Frame: The Only Move That CompoundsApplause adds nothing and dunking loses the room. Concede the strongest objection, then add a frame the thread did not have. Two exchanges show how.4 min readJul 26
  9. 09Falkster's Messaging Gateway: A Prototype-First Ship StoryInstead of three integrations for Signal, WhatsApp, and Telegram, we bridged through one Matrix homeserver. What building it taught that a PRD could not.3 min readJul 26
  10. 10What Competing Against Claude Taught Me About FalksterAn honest gap analysis of Falkster against Claude: memory maturity, workspace surface area, long-running agents, and distribution. The gaps, not a battlecard.3 min readJul 26
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